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Presto Coffee has officially hit the shelves at Waitrose! This is a milestone for our brand and the future of instant coffee.
Waitrose is a natural home for Presto. They have a long standing commitment to great quality, sustainability, and responsible sourcing. The partnership brings our House Espresso and Intenso Espresso to shoppers who care just as much about conscience as they do about great flavour. It’s a perfect match: premium instant coffee designed for people who want amazing taste without compromise.
Our range of coffee sits within the Brands New incubator, a programme created to champion innovative challenger brands that are reshaping their categories. For us, it shows once again that instant coffee can be truly exceptional – and that sustainable innovation belongs at the forefront of retail.
Quote from our Founder:
- “Launching into Waitrose is more than a listing for us. It’s validation that instant coffee can be exceptional and that sustainable should never come at the cost of flavour”
Why Waitrose Shoppers Will Love Presto Coffee
Customers at Waitrose can now discover a new standard of premium instant coffee. Presto Coffee is crafted from responsibly sourced beans, air-roasted to enable maximum flavour whilst staying true to our planet-first values.
Our instant coffees have built a strong following online for being:
- Rich and barista-grade
- Convenient, no compromise
- Packaged in innovative, recyclable materials
- Loved by customers who seek premium, ethical alternatives to traditional instant coffee.
For shoppers who are looking to upgrade their morning brew, Presto Coffee delivers quality, convenience. conscience and consistency in every sip.
What’s Next for Presto Coffee
The Waitrose listing is just the beginning. As we move into 2026, Presto Coffee is building depth across various channels. We have several new confirmed retail listings, such as Tesco, coming soon.
At the same time, we are growing rapidly in:
- Foodservice
- Office supply
- Amazon and online retailers
This balanced channel strategy strengthens our mission: to make fantastic, sustainable instant coffee available wherever people enjoy it!
Presto Coffee: Quality Meets Sustainability
Here at Presto Coffee, sustainability is embedded in everything we do. We are very proud to be a certified B Corp, ranking among the most sustainable coffee brands in the UK. Our commitment runs from ethical sourcing, responsible roasting and planet-friendly packaging.
One of our big innovations is our 100% recyclable cardboard tube for instant coffee. In a category where many brands use glass jars and plastic lids, our tube stands out as a big step towards reducing waste with no compromise on taste or quality.
Our promise is simple:
- Great coffee that happens to be instant – crafted responsibly for people and planet.
Discover Presto Coffee in Waitrose Today
Presto Coffee’s House Espresso and Intenso Espresso coffees are now available in all major Waitrose stores and online. Whether you are an instant expert or you’re new to instant, Presto Coffee offers a premium experience to fit every lifestyle.
Explore our story, commitment to sustainability and full coffee range at PrestoCoffee.com
